Should You Opt For A Trade Show Display Rental?
When advertising your business at a trade show, you have many other companies to compete with, so your trade show display needs to stand out and attract people in order to stay ahead of the game. For many people, that could mean considering a trade show display rental. A good visual presentation is the key to success, and you have about 3 minutes to make a good impression on a potential customer before they walk on to the next display. To ensure you make the best use of that time, a full display can pack in the information you need to sell without even having to say a word.
A trade show display is usually a 3 panelled frame or a wave that can be custom made with your desired trade show design. You can opt for tabletop displays starting at about 6 feet or go with floor displays that can range up to 20 feet. You can have them designed with images, product information, logos, customer feedback, anything you can use to sell your product and be visually appealing to your audience. They are also foldable and therefore extremely portable, to reduce hassle. They can even be custom designed with lighting to further draw in onlookers. If your goal is to make a strong first impression and attract people quickly, a trade show display rental is just the way to do it.
Before running out and ordering one however, it is best to consider what you want displayed at the trade show. The trade show design you can rent is often pre-packaged, offering you the ability to customize your images but rarely the display, so if you need something very specific, it is unlikely to be offered. They are also quite expensive; ranging from about $300 for tabletop displays to well over $4000-5000 for 20 foot floor displays, and they are only rented for 1 time uses. You need to assess your budget and your requirements for that trade show to determine if paying for a display rental is really worth it. It will definitely make an impact, but you need to calculate how much business you need to generate in order to cover the cost of that impact.
When looking for a trade show display rental, look for a professional, reputable company that offers a variety in their packages. Flexibility is key to enable you to customize as much as possible in your choice. There are many options online that offer many different packages, prices, sizes and services. Many offer rental services across North America, and with some you can customize your design online with templates and uploadable features. The key is to have an idea what you want before you start looking, because with all the attractive options, it can be overwhelming to stick to a budget.
A trade show display rental is a great idea for a large, established corporation that is there to impress. However, if you have the financial resources and want to make a splash, this could be the method for you. Keep in mind your projected business at the trade show and if it will balance the cost of the display. If in the end the result outweighs the cost, it is a great solution for you.
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